Audio version: 12 minutesReading time: 6 minutes
“Until one is committed, there is hesitancy, the chance to draw back. Concerning all acts of initiative and creation, there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too.” ~Johann Wolfgang von Goethe
5 years ago, I read a book called The 4-Hour Workweek and made a life-changing decision:
To become an entrepreneur.
It was scary and exciting, and I had visions of becoming the next Mark Zuckerberg or Elon Musk.
But first, I had to start somewhere.
I decided to start my journey by building a successful blog about optimal living.
It felt like a good “stepping stone” — it would move me in the right direction without overwhelming me.
But immediately, I was faced with 3 challenges:
Before long, self-doubt started spreading through my consciousness like wildfire.
Part of me wanted to freak out, go have a beer (or 5) and try to forget about this crazy idea…
But luckily, I had a secret weapon:
A rare psychological principle I call The All-In Method (AIM).
In this article, I’m going to teach you how to use this mental model to generate extraordinary courage and unshakable tenacity so you can radically increase your odds of success in any project.
We live in a society with the shortest attention span in human history, and most people have forgotten the power of radical focus.
In other words, most men tend to commit to something… until it gets too hard or something more exciting comes along.
They say they want a particular result… but they’re all talk. Within a few weeks, they get distracted or discouraged, and they have nothing to show for it.
The All-In Method is the opposite. It states that:
If you really want something, you must go all-in. You must push all your chips in the middle. Have the balls to go for it, and the character to follow through.
If you don’t, you’ll keep being wishy-washy, falling off track in times of difficulty, and being dissatisfied by your life.
But when you do go all-in, something magical happens.
Forces dormant within you will awaken.
You’ll come alive in a whole new way.
And the Universe will bend.
This sounds great in theory- but how do we do that in practice?
Here’s the trick: you have to go all-in… strategically.
You have to be bold AND smart about it.
Don’t be a wuss but don’t be a fool either.
Because, let’s be honest… It’s hard to fully commit to a project when:
But the only way to find out is to try it. So what do we do?
Let’s go back to my original story for a minute…
Since I’d never built a successful blog before, I didn’t know if I would enjoy it or be any good at it.
And while I was excited about it, I had no way of knowing if this was actually the right path for me.
So committing to it felt terrifying.
But in order to have a chance at success, I HAD to commit. (Can you see the paradox here?)
So here’s what I did:
I “strategically committed”. I decided to go all-in for a 6-month, at which point I would evaluate how this experiment was going.
In practical terms, I committed to going all-in from June 1st to December 1st, 2011 (the same date I’d graduate from my MBA and leave Australia to return to Canada).
This gave me a 6-month window to play full out, test things out, and see if I had what it took to pull it off. GAME-TIME BABY!
For that amount of time, I would give it my absolute best and bulletproof my mind against insecurities, doubts and weak thinking.
Over the next 6 months, I honored my commitment by working on the blog every night after my MBA classes for 3-4 hours and staying in on Friday nights while everyone was out partying.
I even signed up to The Anaconda Race, the world’s largest adventure race to get in full beast mode.
Because I was so focused, I felt on fire and it wasn’t long before the results started coming.
2 days before the end of the 6-months, I had an article go viral for the first time and things started blowing up.
On my plane ride back to Canada, it was time to evaluate the experiment by asking myself 3 questions:
Since the answer to all 3 was a resounding “YES!”, I decided to recommit for a full-year and see where it would take me.
Soon after, the blog became a profitable business, I got to speak at Stanford and UCLA, and started living the life I had envisioned while reading The 4-Hour Workweek.
Recently, I even went spent 3 months in Bali (where I had first read the book), working about 5-10 hours a week while focusing the rest of my time/energy studying tantra (sacred sexuality) and practical spirituality.
And you want to know the truth? None of this would have happened if I hadn’t started with the 6-month, rock-solid “strategic commitment”.
So now, let’s turn it over to you:
What’s a project you’ve been thinking about or working on… but that you haven’t fully committed to yet?
Is it a business project?
A relationship with a someone?
Is it a body transformation?
Or a spiritual journey?
Whatever it is, if you don’t commit, you’ll keep coming up short and disappointing yourself.
That’s just how it works.
So here’s my invitation to you:
Commit to strategically all-in by answering these 4 questions:
Make a choice. Commit to it. And then GO FOR IT.
You’ll be astounded by how much fun life can be when you really get after it… and how rapidly success can come your way.
As T Herv Ecker said, “If you’re only willing to do what’s easy, life will be hard. But if you’re willing to do what’s hard, life will be easy.”
Here’s to doing what’s hard… and reaping the benefits for a lifetime.
PS Please share this post because that’s how more men can bring their dreams to reality.